A social media manager (SMM) is a marketing professional responsible for managing a brand’s online presence, developing strategies, creating content, and fostering audience engagement across platforms like Instagram, LinkedIn, and TikTok. An SMM develops engaging content tailored to target audiences. They manage platforms such as Instagram, LinkedIn, Facebook, and TikTo Content planning and scheduling are key responsibilities of a Social Media Manager. They analyze performance metrics to improve reach and engagement.
Social Media Manager
February 23, 2026
